Gear Reviews

Avid | Avid Everywhere, Media Composer First, ISIS 1000, DNX I/O Hardware

Avid talks with us about Avid Everywhere, their free Media Composer First program, ISIS 1000 which is their shared storage for teams up to 24 people as well as their new DNX I/O hardware designed to take you past HD.

<p> Connect with Avid online: <a href="http://www.avid.com/" target="_blank">www.Avid.Com</a> </p> <p> <span style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; background-color: initial;"><strong>PostProduction.Com</strong>: This is Noland with PostProduction.Com. We are here at the Avid booth NAB 2015. We have Charlie Russell. Now, you guys have some really cool announcements, right?</span> </p> <p> <strong>Charlie</strong>: We do. Yes. </p> <p> <strong>PostProduction.Com</strong>: Cool. Tell us what's happening at the Avid booth here. </p> <p> <strong>Charlie</strong>: Okay. The Avid booth starts with something we call Avid Everywhere. I don't know if you've ever heard of Avid Everywhere but what that is, is it's a strategy that basically says we want to try to ask the customers, work closely with the customers to figure out, "What are the problems that are causing you to the worst pain?" And then, try to provide some kind of medication to make the pain feel better. </p> <p> <strong>PostProduction.Com</strong>: As you say that, I feel like I’m at the doctor's office. [laughs] </p> <p> <strong>Charlie</strong>: Exactly. "Lean over and cough." </p> <p> <strong>PostProduction.Com</strong>: [laughs] </p> <p> <strong>Charlie</strong>: We recently did the Avid Connect event where a lot of these customers came and we had great meetings and discussions. What started out a couple of years ago as just glint in people's eyes, all of a sudden, real stuff where we're solving these customer and industry problems. Very cool. In the world of video, we have three new announcements that fall into that category. </p> <p> <strong>PostProduction.Com</strong>: What problem are they addressing? Or is that part of what the announcement is? </p> <p> <strong>Charlie</strong>: That's part of what the announcement, yes. </p> <p> <strong>PostProduction.Com</strong>: Okay. I'll just shut up while you roll. </p> <p> [laughter] </p> <p> <strong>Charlie</strong>: No, it's okay. So, the first announcement is Media Composer First. There are a lot of challenges that people are facing in terms of trying to get the talent in the right places that use Media Composer. </p> <p> Now, if you don't know Media Composer, get a load of this. 99 percent of prime time television shows are edited on the Media Composer. There's a lot of demand for these Media Composer Editors. We need to get that a fresh talent pool, get the young people working on Media Composer. So we have these new products called Media Composer First. It's a free version of Media Composer. </p> <p> It's got limited functionality, of course. Because we need to streamline so it's easy to learn for these new folks. But then, they save the projects in the cloud and they can start collaborating with people. </p> <p> They can say, "Well, gee. It didn't give me the effect I want, but here's an effect that I love. It's got that scratchy film look or whatever. I'll buy it for a few bucks and add that to my project." Then he can share it to the Marketplace. </p> <p> <strong>PostProduction.Com</strong>: That Marketplace, is this something if I was to create a template and you want to use my scratchy effect or whatever, am I sort of an affiliate partner? Do I get a little bit, or...? </p> <p> <strong>Charlie</strong>: Exactly. Yes! </p> <p> <strong>PostProduction.Com</strong>: Oh wow. [laughs] </p> <p> <strong>Charlie</strong>: The Marketplace is welcoming to everyone. If they are people that have tools and looks and things like that that they want to sell, bring it on! If people would create their projects and they want to post that for sale, bring it on, if you want to collaborate with other people. So the Marketplace that Avid is working on right now is going to be very exciting. </p> <p> Media Composer First is a free version. It's part of the first family. So we've got the Pro Tools First, for the audio folks, and then Sibelius First coming soon at no cost. </p> <p> <strong>PostProduction.Com</strong>: The audio version of Pro Tools, is that launching new now or has that been out for a little bit? </p> <p> <strong>Charlie</strong>: Okay. It's just made available here at NAB but it was announced a few months ago. </p> <p> <strong>PostProduction.Com</strong>: Okay, got it. Interesting. I'm suspecting this could be an incremental where if I have the Media Composer First, it's free, but if I start to get too much storage or if I need more usage, how does that work? How do I step into the professional platform? Or did I just steal your thunder because you were just going to tell me that? </p> <p> <strong>Charlie</strong>: You're exactly right, man! </p> <p> [laughter] </p> <p> <strong>Charlie</strong>: What are you doing later? </p> <p> <strong>PostProduction.Com</strong>: [laughs] Oh, yeah. Okay. </p> <p> <strong>Charlie</strong>: No, exactly. It comes with a limited number of projects and a limited amount of cloud storage. And you say, "I've used up my three projects. I want to have another project. I'll pay a few bucks. Now I can do another project." </p> <p> <strong>PostProduction.Com</strong>: When you say a few bucks, are you speaking metaphorically or it that literally a few bucks? </p> <p> <strong>Charlie</strong>: Well, the pricing isn't set yet. </p> <p> <strong>PostProduction.Com</strong>: Not set. Okay. </p> <p> <strong>Charlie</strong>: The project is still in development. It'll be available later in the year. This is the outline, but for a free product, it doesn't make sense for it to be expensive. We're going to do the right thing for the customers as we always do. </p> <p> <strong>PostProduction.Com</strong>: Projects, you said there's three of them, and I don't want to hit you with too many questions, but, is there a length of the project? Is it like a five-minute project or an hour project or is just your project that you're working on? </p> <p> <strong>Charlie</strong>: It is the project. One thing I'll say is, a lot of freeware makes unusable limitations, like, you can't save or you can't output, or is watermarked or something like that. We have none of that. Everything you need to do a project from beginning to end. So that's Media Composer First and that's great for the individual artist. </p> <p> But Avid's also real popular with creative teams, and for those folks, we have a new shared storage which is for teams up to 24 people. ISIS, that's the name of the shared storage that Avid does, and it's huge with their 3,000 or so installations of Avid shared storage in all the big enterprises and broadcasters. </p> <p> There's an affordable version called ISIS 1000, starts at $17995 for 24 people and 20 terabytes of storage, expandable up to 80, it's very reliable. And when you're working in a team, that's what you need. It's a centralized shared storage where everybody can be collaborating together, sharing the same media, sharing the same projects, etc. </p> <p> <strong>PostProduction.Com</strong>: When you say sharing, they could be anywhere in the world and they're pulling it off there, right? </p> <p> <strong>Charlie</strong>: Could be. Yes. The local shared storage is generally people in a facility. When you start to get to people who are working remotely, you have to have some way to connect in, but, the basic concept of ISIS 1000 is you got a bunch of people that can all work together, so, cool stuff. </p> <p> <strong>PostProduction.Com</strong>: Yeah, it's awesome. </p> <p> <strong>Charlie</strong>: Then Avid serves, I mentioned, individual artists and creative teams, also enterprises, and then our third product spans all three of those and that's a new I/O Box High Resolution. The world is going beyond HD. So you see Ultra HD televisions in the stores now for like a $1000 or something like that. It's crazy! </p> <p> Ultra HD is coming. So what we're doing is, we've got a new piece of hardware that will let people work at Ultra HD, in 4K and 2K with Media Composer. It will also work with other software, Final Cut Pro and Premiere, that people have. </p> <p> If you want to buy it with Media Composer and say, "I just want to go Avid and get the world's leading editor and this new hardware all-in-one package." You can buy that. Or, if you already own some kind of software, you can just get the new hardware so that you can do capture and then editing and then output at Ultra HD, 4K and 2K. </p> <p> Anyway, we've got a lot more besides those things, but those are three things for Pro Video that are very exciting here at NAB. </p> <p> <strong>PostProduction.Com</strong>: That's awesome. That's totally cool. Now, so, you said you're announcing them, but I just want to make sure I don't get any dates wrong, in regards to the Avid Media Composer First, when does that go live? When can people start downloading that and start using it on their projects? </p> <p> <strong>Charlie</strong>: I'm guessing you've gotten a lot of dates wrong. [laughs] </p> <p> <strong>PostProduction.Com</strong>: Yeah, probably. [laughs] </p> <p> <strong>Charlie</strong>: I was kidding. Media Composer First comes available later in the year, later in 2015. Then the new DNX I/O hardware and the new ISIS 1000 shared storage will also become available in Q3, the middle of the year. </p> <p> <strong>PostProduction.Com</strong>: Awesome. As far as getting any dates wrong, I got one right. </p> <p> <strong>Charlie</strong>: [laughs] There you go. It only takes one. I'm with you, man. </p> <p> <strong>PostProduction.Com</strong>: That's right. [laughs] Cool. Charlie, thanks so much for your time. Really appreciate it. Sounds that you got some awesome stuff happening here at Avid. Looking forward to seeing things rolling. I know all of you people out there are really excited to get your hands on the free stuff when it's ready to go. </p> <p> <strong>Charlie</strong>: Absolutely. </p> <p> <strong>PostProduction.Com</strong>: Charlie, thanks again. Really appreciate it. Enjoy the rest of the show. Thanks again for your time. </p> <p> <strong>Charlie</strong>: Thank you.</p>

Leave a Reply

You must be logged in to post a comment.