Blackmagic Design shows us the Ursa 4.6 with their new viewfinder attached. They go over some of the new functionality and also talk about the upgrade process
PostProduction.Com: This is Noland with PostProduction.Com. We're here with Kendall at the Blackmagic Design booth. We're going to talk about the Blackmagic URSA. What's this? This looks a little bit different. What's going on with that, Kendall?
Kendall Eckman: Well, we do have a viewfinder now. Many people are asking for that. This is beautiful. It's $1,495. It has a chart that you can bring up for focus. Has focus peaking built in. The nice thing about this one is 1920 x 1080 resolution inside of the actual Viewfinder itself. So you get HD quality inside here when looking.
There's an OLED and it actually is eye-sensitive. You can come on here and you can swipe underneath to turn it on and off so that you don't burn out the OLED on here. Other charts and things that you can pull in here. Full 360 radius on here and the IP send in. Of course, you can hook this on to the URSA or you can hook it on to the URSA Mini. There's different variations of it.
Speaking of the URSA, we actually came up with that last year and we told everyone that it's user-upgradeable sensor and now we've come to that point where we can upgrade the sensor to 4.6. So you get a 120 frames a second, 15 stops of dynamic range.
PostProduction.Com: Alright, so, everybody out there, you, are probably wondering, what does that mean to me? I bought the camera when it first came out. Probably I don't know how that would work with an upgrade, maybe not. But, let's say I just bought it...Let's address that then let's address first who bought it maybe like 2 weeks ago or so, something like that and how does that work. So, how do the upgrades work?
Kendall: We're still figuring out if someone did buy the camera a couple of weeks ago and how we're going to move forward with that. Right now though, people did buy the camera originally and they want to upgrade, it's a $2,000 option.
You want to clean your room, you want to know what you're doing when you're going to upgrade it. It's not that the type of thing that you're going to change every week, but it does give the person, if they bought an EF mount, they could change over to a PL mount if they need it too now, when they've upgrade from the 4 to the 4.6.
PostProduction.Com: Got it.
Kendall: So it's a $2,000 upgrade at this point.
PostProduction.Com: That probably is the cost of what the actual upgrade piece cost if they were buying the whole camera.
Kendall: That's right.
PostProduction.Com: Okay. Got it.
Kendall: Yeah. ...with the sensor and everything, yeah. You can always go to a reseller and do it, and I believe we're going to have something where you can send the camera in and we'll show.
PostProduction.Com: ...some partnerships or something. Is this available now, or when is this ready to go?
Kendall: Sensors going to start coming I believe in May for the upgrades. They're going to start getting those out.
PostProduction.Com: Cool. For more information, we'll send them to Blackmagicdesign.com or PostProduction.Com. [laughs]
Kendall: There you go.
PostProduction.Com: Hey, Kendall. Thanks so much for your time. Appreciate it.
Kendall: Thank you.
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