Gear Reviews

Dolby | Dolby Vision Television, Cinema and Creative Workflow

Dolby shows us the first Dolby Vision television announced and what's happening with Vizio, Vudu, Warner and streaming Dolby Vision into your home. They also address bringing the cinema experience to 100 AMC theaters. They round off with a tour of the Dolby Vision creation workflow.

<p> <strong></strong><span style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; background-color: initial;"><strong>PostProduction.Com</strong>: This is Noland of PostProduction.Com and we are here at the Dolby booth at NAB 2015. I have Giles and Giles is going to bring us up to speed on the announcements actually from last year with Dolby Vision. But Giles, how are you doing today?</span> </p> <p> <strong>Giles Baker</strong>: Doing very well, thanks. It's a great show so far and we got some really exciting news to share. We're standing here in front of the first consumer Dolby Vision television announced... </p> <p> <strong>PostProduction.Com</strong>: So this one's loaded and ready to go? [0:30] </p> <p> <strong>Giles</strong>: This is going to be shipping very soon by our partner Vizio. They announced it yesterday at a huge event in New York and we're excited to be part of it. Dolby Vision is the thing that's making all of these content really sing on the spring. </p> <p> <strong>PostProduction.Com</strong>: Right. And now to bring everybody up to speed who isn't, I mean they should know Dolby Vision, but let's say they don't, last year they announced this new technology that gets more information on each pixel as opposed to putting more pixels up, you make more use of each individual one, is that right? </p> <p> <strong>Giles</strong>: Yeah we like to say "better pixels instead of more pixels", but if you want to be more and better, that's always fine too. But, the idea is this is High Dynamic Range video and white color, and we have a complete process for creating the content. So if you want to grade and create your content in the highest fidelity, you use the Dolby Vision process to do that, and we'll look at that in a little bit as well, and that content can be delivered directly to a TV, so, you get the highest possible fidelity experience. And the way that this Vizio TV is set up, it's going to connect directly to Vudu and it's going to stream some of your best Warner movies directly onto the screen. </p> <p> <strong>PostProduction.Com</strong>: That's actually one of my first question, or I guess, second question is. So you said through Vudu, what other platforms? Is that exclusively to start and then maybe growing from there? </p> <p> <strong>Giles</strong>: That's right. Vudu's the first and we're working with a lot of other platform providers to develop this further in the future. </p> <p> <strong>PostProduction.Com</strong>: Right. I sat actually at Dolby last year and watched it, it was really, really good, and I've been waiting to see what happened to that story, and here we are now, Vizio, and now, I'm assuming again, they're starting with Vizio and they will move to maybe other TVs that will be offering that with it as you're doing with the Vudu as well. Is that right? </p> <p> <strong>Giles</strong>: Absolutely. We're working with all of the existing TV manufacturers and their suppliers to help understand how to bring HDR to life in their televisions, but it's not just about TV, it's about a cinema experience as well. So we actually announced last week upon a shoot with AMC to bring 100 Dolby Cinema experiences to life across the U.S. by 2024 so this is going to be roll-out that starts in the next couple of months. </p> <p> <strong>PostProduction.Com</strong>: And what do you mean by that exactly? </p> <p> <strong>Giles</strong>: Well, Dolby Cinema is our ultimate cinema experience. It's the Dolby experience wrapped around an amazing imaging experience, an amazing sound experience, and comfy seats, of course. But Dolby Vision is a key part of that as well. So you'll see movies on the big screen and you'll be able to get those in the home as well. </p> <p> <strong>PostProduction.Com</strong>: So the vision is you said a 100, is that you're talking about in the theaters and then this being in the home? </p> <p> <strong>Giles</strong>: That's right. The announcement with AMC was to bring 100 cinema screens across the U.S. in a rolling form over the next few years. </p> <p> <strong>PostProduction.Com</strong>: Okay, cool. So, I have a house, I have got my desired Dolby Vision to my house. If I want it right now, I got to get a Vizio screen with Vudu and then I can start watching Dolby Vision in the content that's being streamed over that has to be set up and ready to go with Dolby Vision, is that right? </p> <p> <strong>Giles</strong>: That's right. So, it's all about making better pixels, better content, and then delivering it to the screen, and I think that's what we should go and look at next. </p> <p> <strong>PostProduction.Com</strong>: So Giles, now we're standing in front of the next stage. Is it the color grading room? Or what are we looking at behind us here? </p> <p> <strong>Giles</strong>: So what we're looking out here is parts of the Dolby Vision creation workflow. So we talked about getting those great looking images onto the screen but it all starts with really good looking source content. And so behind us, you can see the Mastering Workflow where we use some of the monitors that we've created that allow you to visualize a very high dynamic range in white color on the screen and then grade and make your creative decisions based on that. And then later on in the process, across on the right over here, this is integration into a Dolby Premiere Pro which is one of the example tools in the Post-production Workflow where we've engaged with the vendor and made sure that Dolby Vision can flow natively through that process. </p> <p> <strong>PostProduction.Com</strong>: And you're talking the audio side? </p> <p> <strong>Giles</strong>: This is for video. This is for Dolby vision. </p> <p> <strong>PostProduction.Com</strong>: Oh. Got it. Yeah. Well, I was thinking the video side here and the audio integration with Avid... But, okay, let me ask you a couple of questions about the color grading. </p> <p> <strong>Giles</strong>: Yeah, sure. </p> <p> <strong>PostProduction.Com</strong>: What does this mean to the colorist? Do they have to learn a new platform? Is this going to be compatible with what they're already using, or...? </p> <p> <strong>Giles</strong>: So it's integrated into most of the standard platforms that are in use today. The demo behind us is FilmLight but we're integrated into a bunch of other platforms as well. And so, it's standard tools graded a high dynamic range and typically people get used to the working in high dynamic range pretty quickly, and then once you're working in that dynamic range you can then create the versions that you want to distribute to different devices as well. </p> <p> <strong>PostProduction.Com</strong>: Interesting. Okay. And for content that's already created, is that something that can be converted into something that can be worked with with Dolby Vision? </p> <p> <strong>Giles</strong>: Yeah it's a great question. So, some of the content that we're seeing now is actually re-graded versions in high dynamic range. You know the interesting thing is film is inherently high dynamic range, so, a lot of the content that's been shot in the past is actually a pretty decent candidate for re-grading and re-distribution in high dynamic range. And so, the idea of getting more life out of content is always interesting to content owners. This is another way that we can upgrade the experience. </p> <p> <strong>PostProduction.Com</strong>: Yeah. Well, it sounds like there's another opportunity to monetize potentially with that. </p> <p> <strong>Giles</strong>: That's right. And that's what everyone's interested in. </p> <p> <strong>PostProduction.Com</strong>: Yeah, right. Interesting. That's fascinating. Cool. So then, we've seen the process and starting actually, in this case, we started at the consumption end, and now we're at the creation end. </p> <p> <strong>Giles</strong>: Yeah, we've gone backwards of the process, but you know, it's all about context, right? And it's all about delivering the best content to a consumer... </p> <p> <strong>PostProduction.Com</strong>: Exactly. </p> <p> <strong>Giles</strong>: ...and that's really how we think. </p> <p> <strong>PostProduction.Com</strong>: Yeah. That's awesome. I tell you, I'm excited to walk into any of the stores that will be selling Vizio showing the Dolby Vision and just see that color. Because I remember when I saw it last year and I've seen it through the screens here again. When they had the flames burst, you felt the heat, at least you thought you felt the heat just because the vision was so strong. </p> <p> <strong>Giles</strong>: It's really interesting seeing people looking at these images and when the flames are on the screen, it glows on their faces. I really looks like they're standing in front of a fire. </p> <p> <strong>PostProduction.Com</strong>: So last question for you. I know you talked about the AMC partnership to get a 100 theaters with that Dolby experience. For the home person who wants to be able to check this out right now, where are they at with that? Can you go to Best Buy and check it out there, or Target, or wherever it is? How's that working? </p> <p> <strong>Giles</strong>: Well, Vizio is going to ship their TV in the coming months. They haven't announced an availability date yet. When that's announced then that's going to be the time to go see it. </p> <p> <strong>PostProduction.Com</strong>: Okay, so for all of you out there who want check this out, it will come to you. More than likely, you'll walk into Best Buy and most of you will go like, "Wow!", right? That's what you're getting at? </p> <p> <strong>Giles</strong>: Knocked over. </p> <p> <strong>PostProduction.Com</strong>: Yeah, exactly. Awesome. Well, Giles, thank you so much for your time. We really, really appreciate it. Looking forward to walking in and getting wowed when we go to the store and then see this stuff hit the consumer market. </p> <p> <strong>Giles</strong>: Thank you. </p> <p> <strong>PostProduction.Com</strong>: Thanks again for your time, Giles. </p> <p> <strong>Giles</strong>: My pleasure.</p>

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