Gear Reviews

Hitachi | Solutions Addressing the Entire Post Production Workflow

Hitachi Data Systems shows how they address the entire workflow with a combination of infrastructure and a large partner ecosystem. Hear how their products accelerate components of composition, lighting, editing, VFX, etc... and how they can help you win on quality through increased iterations.

<p> For more information on Hitachi Data Systems visit: <a href="http://www.hitachidatasystems.com/" target="_blank">www.HitachiDataSystems.Com</a> or <a href="http://www.hds.com/" target="_blank">www.HitachiDataSystems.Com</a> </p> <p> For more information on Nab Show visit <a href="http://www.nabshow.com/" target="_blank">www.NabShow.Com</a> </p> <p> <strong>PostProduction.Com</strong>: This is Noland with PostProduction.Com and we're here at the NAB Show 2015 and we're at the Hitachi booth and we have Dwight and Jeff. Tell us a little bit about who you are within the company and then we'll get into it. </p> <p> <strong>Dwight DeClouette</strong>: Sure. I'm Vice President. I'm responsible for the Media and Broadcast vertical. It's a global organization within Hitachi Data Systems that brings solutions to that particular marketplace. </p> <p> <strong>PostProduction.Com</strong>: Cool. Jeff? </p> <p> <strong>Jeff Greenwald</strong>: My name is Jeff Greenwald. I'm Director of Alliances and an important component of what we provide to the end-users is having software and partnered solutions that are integrated with the technology that Dwight's team has responsibility for bringing in the market. </p> <p> <strong>PostProduction.Com</strong>: What we'd like you to do is-- we're PostProduction.Com -- what solution do you guys offer with your product that makes life easier, faster, better for everybody out there watching us who are looking for a solution? And maybe even some challenges that you've heard from the marketplace in your studies that your solutions are providing an answer to as well. </p> <p> <strong>Dwight</strong>: That's a great question because with Hitachi Data Systems we provide many solutions. So if you see behind us real quickly and we'll just pan to that, we address the entire workflow. How we do that is a combination of infrastructure -- infrastructure from a server standpoint, infrastructure from a network attached storage type standpoint, SAN, file systems, archive, near line and real deep archive. </p> <p> So that's the infrastructure element. And as Jeff referenced, we have a large partner ecosystem that really lays on top of every infrastructure to deliver solutions across the entire workflow. </p> <p> Jeff, you want to add to that? </p> <p> <strong>Jeff</strong>: Yeah. I was gonna say... So the Holy Grail here is accelerating the components of composition, lighting, editing, VFX -- all the things that happen in a post house. Accelerating those not so you can shave time off. Accelerating those so you can do more reiterations. Everyone knows, whether it's animation or video effects or just simple editing, you're gonna do it again and again and again, and the guy who finishes at the same time but does more reiterations wins. They win on quality, they're not gonna win on time, but what we provide are the tools, the infrastructure as Dwight said, to be able to deliver that. Now, that means optimizing the tools that the industry uses. Whether it's Cube, whether it's Maya, whether it's Max 3Ds, whether it's Adobe's Creative Cloud, Premiere, you could go on and on. Those are the kind of partnered solutions we test, we validate, we certify, we document, we deploy, we support, we price, and we resell, and that's a long list. </p> <p> <strong>PostProduction.Com</strong>: That’s a long list. </p> <p> <strong>Jeff</strong>: and to that list, let me add... </p> <p> <strong>Dwight</strong>: It won't be technology from that standpoint. So as we know, the users of this, the end-user, from the consumer standpoint, I mean they're presented a lot of challenges. </p> <p> One of the key challenges is around mobility. How do you continue to deliver that content? Not to any device but to thousands of devices in any format, anywhere. Our solutions are really helping out that mobility challenge as well. </p> <p> And along with that, to that challenge and our solution to that challenge, we're providing cloud-type solutions. It's not only the technology that we're providing but financial models to help in the post as contracts come on and artists come on, we have financial models that allow the infrastructure that's necessary to deliver on time to grow, and then when those contracts are over, tear it down, so the financials are there to support the solutions as well. </p> <p> <strong>PostProduction.Com</strong>: I've heard a couple of things one of which is that you have a solution to accelerate and then you have a business model to keep it affordable and economical and scalable. So let's talk about some of those products that you offer out there. </p> <p> <strong>Jeff</strong>: So from the products standpoint, we have a product called -- if you can see on the wall -- it is HDS HCP which is an archive product. It stands for Hitachi's Content Platform. It allows tiered storage so you can put those file assets on the specific tier that's matched with the requirements of the artists. </p> <p> So if you need to be working in very hyper, immediate region rights, we have flash arrays. We can then migrate down the stream, so to speak, until finally when you're gonna be able to archive various versions, and as you know version control is difficult. But what our system can do is automatically meta-tag these and move them by policy to the appropriate lower tier. So as dailies come in and then you're responding, you're working with those, that the life cycle of the data, these files that the artist is working with will then move down from cache, flash arrays, SSD, spinning disc, slower spinning disc, offline, offline tapes, etc. </p> <p> So that management, artists don't want to be worried about that. Artist want to do their job, they want to be creative. So why not let this system move, by policy, the data, and that's what our architecture does. That's what our software does we do duplication, we do data protection, we do encryption, and that's just a few of the products to support what the artists are doing. </p> <p> <strong>PostProduction.Com</strong>: Interesting. Is there a price point? I know that's somewhat like an ecosystem, not one specific thing, but is there a price on that or is it better just to go to the website to find out more information on that? </p> <p> <strong>Jeff</strong>: Well as Dwight said, and I'm kinda simplifying his business model comment, you can buy or you can pay operating costs. We have very simple pay-as-you-go models that depending upon seats, number of subscriptions, licenses, and you simply pay as long as you’re using it, which by the way is exactly what the post house wants because projects come and as you know project go. And so you may have a studio that's got a hundred artists and then they expand to 300 and when the project's done, they shrink back down to hundred. </p> <p> <strong>PostProduction.Com</strong>: Is that seats per month or seat per day? How does that work? </p> <p> <strong>Jeff</strong>: How many are you gonna buy? </p> <p> <strong>PostProduction.Com</strong>: I'm gonna buy... </p> <p> <strong>Dwight</strong>: Every piece of infrastructure that we offer is extremely scalable. If we have a small installation, there's a few artists, a few contractors, we can start off with just a shelf, if you like. But we still give you that enterprise reliability even though it's small. </p> <p> Obviously for those large enterprise houses, if you want to call it that, we have very, very large systems that will accommodate as many artists as you can bring to the particular project, for that standpoint. So, we scale up and we scale down in that standpoint. That's how we scale it, and that's just about in every storage solution that’s represented in the workflow. </p> <p> <strong>PostProduction.Com</strong>: Interesting. Cool. I know you just touched on a couple of them and we kind of side barred before the interview, but you’ve got a whole bunch of stuff for everything. It’s almost like Hitachi owns the world and it seems like they're on their way to owning the world with all the products that they offer, which is awesome. But in the scope of this interview, the couple that we'd pointed out, where can people find out more information about that and then all of the offerings that you have? </p> <p> <strong>Dwight</strong>: Sure. You can start off with hitachidatasystems.com or hds.com. There's tabs within that that address specific verticals such as Media and Entertainment. Within that you can see the different solution that we referenced. Within that, you can see use cases and obviously customers references that we have also at hds.com. </p> <p> Jeff, did I miss anything there? </p> <p> <strong>Jeff</strong>: I think that's good. If you simply go to hds.com and type in 'm&#038;e' or type in 'playout' or type in 'post', it'll take you to many of the solutions that are here and that were on display here in our booth at NAB 2015. </p> <p> <strong>PostProduction.Com</strong>: Awesome. Gentlemen, thank you so much for your time. We really appreciate you taking the time to have us come down and just find out a little bit more about what you guys are doing here. </p> <p> <strong>Jeff</strong>: Thank you so much. You have a great show. </p> <p> PostProduction.Com: I will do that. You too. </p> <p> <br /> <strong>Dwight</strong>: Thank you.</p>

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