Gear Reviews

Signiant | Media Shuttle | Could This Speed Up Your File Transfers?

Ian from Signiant shows us how they help move large video files quickly over networks. Into, through and out of post production to the screen.

<p> <span style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; background-color: initial;"><strong>PostProduction.Com</strong>: This is Noland with PostProduction.Com and we're here with Signiant at the NAB 2015 event. We have Ian and he's gonna tell us a little bit about what they do to make life faster, literally, faster, easier and better for the production and post-production community out there.</span> </p> <p> I want you to just dumb this thing down for me, for now pretend I have no idea what's going on here, which probably shouldn't be hard. Come at it with that angle and we'll kinda go from there. </p> <p> <strong>Ian Hamilton</strong>: Signiant provides software products for moving large video files quickly over networks. Our customers are faced with challenges in terms of getting their content into post-production through post-production processes and out to distribution. Our products solve problems throughout that full supply chain, from camera to where it's played out. </p> <p> <strong>PostProduction.Com</strong>: To consumption... </p> <p> <strong>Ian</strong>: To consumption. Camera to consumption, good. </p> <p> <strong>PostProduction.Com</strong>: Let me ask you this. Let's say, like even myself, we do a lot of shooting, we're running and gunning, we're all over the place. And a lot of this material, we may end up with a terabyte of information with interviews throughout the day. We take that back either to a press room or to a hotel. </p> <p> I'm asking this question because there's a ton of producers and a lot of you out there. I'm assuming you got decks of information. You need to push it out to your editors who are anywhere in the world at this point, or maybe they're just back in, if you're from L.A. or wherever, maybe New York. </p> <p> I've got this information, how does your product help me get the stuff from my drive to my editors so they can be editing it while I'm out taking advantage of Las Vegas? </p> <p> <strong>Ian</strong>: Absolutely. That's a real challenge with traditional technologies and that's why Signiant Technology exists. With standard internet connection, you can move those kind of files rather than moving physical media around and using other mechanisms. </p> <p> We allow you to take advantage of all the available bandwidth in your internet connection to move the content securely, move the content reliably. So if when you're out taking advantage of all the fun that Las Vegas has to offer, your internet connection in your hotel room goes down for five minutes, it'll just sit there retrying to move that content until it successfully gets through to where it needs to go. </p> <p> <strong>PostProduction.Com</strong>: If I understand correctly, the way this works is, I've got all the information on my hard drive. I may have it plugged in to my laptop, or I may have already moved that information to the Cloud. With your product, how does that work in the sense that I need to move my files to, say, even, let's put it around the world, some place at Bucharest, right? So what do I do? What do I use to get that from my hotel room to the guy in Bucharest using your product? </p> <p> <strong>Ian</strong>: With our SaaS products, you would log in to a simple web interface, and then there's a number of modes that our product can be set up in, but the simplest that you would just type in the email address of the person that you want to send to. You'd select the file and you'd say "Go" and your computer would sit there trying to get that file through the network as fast as possible. Then once it's through, they'd produce you with receiving email with a link in it that says "Click here to get your file". He'd click on the link and the content would come down to him. </p> <p> <strong>PostProduction.Com</strong>: So I send a link telling where that file is on my computer... </p> <p> <strong>Ian</strong>: When you send the link, you're actually uploading it to storage somewhere. </p> <p> <strong>PostProduction.Com</strong>: Somewhere. Where is that storage? Is that my storage or your storage? </p> <p> <strong>Ian</strong>: It can be either. It can either be cloud storage or it can be on-premise storage, but somewhere you have the Signiant back-end server installed which is where the content is moving to from your laptop and then when the producer download it, they're downloading it from that same location. It's kind of a hop in between the sender and the recipient. </p> <p> <strong>PostProduction.Com</strong>: Got it. So then I take my file and when I create that email link, it's actually uploading that file to wherever my storage is. </p> <p> <strong>Ian</strong>: Yeah, cache storage somewhere. </p> <p> <strong>PostProduction.Com</strong>: Cache storage, OK, great. Then when I send that link...So it's kind of like, sort of like how DropBox works? </p> <p> <strong>Ian</strong>: It's a lot like how DropBox works, yeah. </p> <p> <strong>PostProduction.Com</strong>: OK. Got it. Is it a lot faster than DropBox? </p> <p> <strong>Ian</strong>: It's able to take advantage of more bandwidth than DropBox typically is. One of the problems with moving files over long distances is that you can't take advantage of all of the available bandwidth in the network with your usual mechanism. One of the core technologies that we have is allowing you to take advantage of all that available bandwidth. </p> <p> <strong>PostProduction.Com</strong>: Got it. </p> <p> <strong>Ian</strong>: Then of course, security is another key element of it. You don't want somebody stealing that content that you're moving. You want to protect it as it's moving over the network, protect it when it's in storage. Then reliability is another key thing. If your network goes away, you don't want to have to go back and manually restart that and start from the beginning again. You want it to just keep trying until the content gets through. </p> <p> <strong>PostProduction.Com</strong>: OK. Basically then, if I understand correctly, your solution for my problem, which will be moving say a terabyte of information from me here in Las Vegas to Bucharest, in a fictitious example here, that's how that will work. </p> <p> I would take that link, that link would take that file, store it on wherever it's stored, either through you or if I have something like Amazon or whatever, and then that would allow my editor to pull that information down here with taking advantage of as much bandwidth as there is possible. I'm assuming here that without your product, it just can't take advantage of all the bandwidth that's available? </p> <p> <strong>Ian</strong>: Especially when you're talking about Las Vegas to Bucharest because it is a long distance net. So, you run into limitations associated with distance as opposed to limitations associated with bandwidth. </p> <p> <strong>PostProduction.Com</strong>: Sure. So your solution just makes things a lot faster. How is this different than FTP? </p> <p> <strong>Ian</strong>: It's different than FTP in that we have the acceleration protocol underneath things. It's designed to be really user friendly so that creatives can be creative. They don't have to worry about technology and clunky old IT interfaces. Our interfaces in our Media Shuttle product is brandable with your wallpaper and your logo. Really simple. Obvious what to do. People don't need to be trained to use this software. </p> <p> In the example of moving content to Bucharest, you could actually put that cache server in Bucharest so they wouldn't even need to download it on the other end. It might just show up in the server and they could access it directly on that server. So that's something that is actually similar to FTP in that they can access the storage that is used as the intermediary point between the sender and the recipient to get even faster access to the content. </p> <p> <strong>PostProduction.Com</strong>: When you're talking of server, you mean a physical server. If I had a dedicated post house or a dedicated editor or something like that way across the world, I could actually physically take an actual server and install where I'm near it. </p> <p> <strong>Ian</strong>: Put it in a post house then when you send that link, the link is to a file on that server in that post house. So there isn't a need to do that second download step to get access to the file. </p> <p> <strong>PostProduction.Com</strong>: I got it. So many people out there are thinking, "Wait a second. I have to have a server installed elsewhere." It sounds like, no. You could do both. </p> <p> <strong>Ian</strong>: It is an option to have the server installed and then you eliminate that second download hop in the moving of the file from you to Bucharest. </p> <p> <strong>PostProduction.Com</strong>: Got it. Sounds like it's simpler to use than FTP. It's faster to use that a regular connection to anywhere and it sounds like it's very easy to use. </p> <p> <strong>Ian</strong>: More reliable and more secure. </p> <p> <strong>PostProduction.Com</strong>: More reliable and more secure. </p> <p> <strong>Ian</strong>: Easy, fast, reliable, secure. </p> <p> <strong>PostProduction.Com</strong>: That's a good tag line. Now everybody's gonna wonder about the price. I don't know if we should send them online, or if you're at liberty to tell us how it works. Is it like a license? It is a monthly? How does that work? </p> <p> <strong>Ian</strong>: Our Media Shuttle products specifically is a subscription-based license. It's licensed by the number of active users using the system. It's consistent with cloud pricing models where you pay for business benefit as opposed to pay for technology. Anybody that needs to transfer files any given month, you need a seat for them and they can move content for a low monthly price. </p> <p> <strong>PostProduction.Com</strong>: Cool. Let me ask you this. You may not be at liberty...you may not have the price that's set yet because it is a show and we've run into where...it just isn't available yet. But let's say there's a two-person team, one person here and one person there. Two seats, I guess. Would that be two seats? </p> <p> <strong>Ian</strong>: We have a minimum of five seat and we don't publish our price model, but we do have breakpoints the more seats you have, the lower the price is. </p> <p> <strong>PostProduction.Com</strong>: For more information on how all of that works, contact Ian direct. He's gonna give us...We're gonna put his personal phone number... </p> <p> <strong>Ian</strong>: <a href="http://www.signiant.com" target="_blank">www.signiant.com</a>. </p> <p> <strong>PostProduction.Com</strong>: ...or why don't you just go online to www.signiant.com. </p> <p> <strong>Ian</strong>: Here's my cell number. </p> <p> <strong>PostProduction.Com</strong>: Yeah right. Cool. Ian, thanks so much for your time. We really appreciate it, you dumbing this down for me because we just want to make it super clear for all of you out there as to exactly how this works. </p> <p> <strong>Ian</strong>: Great. Thank you so much. </p> <p> <strong>PostProduction.Com</strong>: Thanks Ian for your time. We really appreciate it. Enjoy the rest of the show. We'll see you around the floor.</p>

Leave a Reply

You must be logged in to post a comment.