SGO and PlayBox Technology Europe Initiate a Dynamic Duo

With determined focus to reinforce and expand Mistika's influence in Eastern Europe, as well as build on its existing success in the region, an enterprising collaboration between SGO and PlayBox Technology Europe has been confirmed. This mutually beneficial strategic move will help to further extend Mistika's prominent position in the area as a complete and powerful post production solution with the profound capability to dramatically enhance broadcasting efficiency. With over 15,000 multi-national broadcast and branding channels on air, PlayBox is trusted by global broadcasters offering a “complete solutions service” for their dealers and clients.

Ivanka Vassileva, Executive Director of PlayBox Technology Europe states, “PlayBox Technology Europe has retained a strong presence in the broadcast, film and post production markets in the Balkans for over fifteen years now. The Company is also the main distributor in Eastern Europe for the most advanced and renown worldwide brands of creative software, armed with modern vision as well as contemporary approaches.” Ivanka Vassileva continues, “We have selected Mistika because it complements the PlayBox Technology Europe vision to provide large-scale solutions in a single product. Mistika is designed to meet the needs of single users as well as the expectations of large organisations with advanced requirements. We like the fact that Mistika has combined all the creative capabilities for real time editing, VFX, colour correction and finishing, in a cohesive way. We think that Mistika will provide our customers with all they need for post production.”

SGO continues to deliver technically sound and robust Mistika systems that integrate well with other technology that customers own. It is a very exciting time in the industry to work with PlayBox Technology Europe. They will help play an important role in increasing awareness of the advantages that SGO's Mistika and Mamba FX offer, both to new channels and established broadcasters, in terms of efficiency, reliability and expandability in the Eastern European domain. Our combined efforts will translate into viable solutions that deliver value and quality-service for customers all round, covering the main sectors in countries such as Bulgaria, Romania, Poland, Hungary, the Czech Republic, Bosnia-Herzegovina, Croatia, Slovakia, Slovenia, Serbia, Macedonia, Montenegro, Moldova, Estonia, Belarus and many others.” confirms Jose Luis Acha, Regional Sales Manager at SGO.

Geoff Mills, SGO's Director of Global Sales & Operations adds, “SGO expands it’s market reach by working with key industry partners and we are delighted to team up with PlayBox Technology Europe. They share SGO's core values and we are very impressed with their business model and unshakable track record. Mistika and Mamba FX are a perfect match for PlayBox Technology Europe who provide excellent pre and post-sales support and offer their customers a complete solution with efficient and seamless file-based workflows, which are a key requirement for any post facility or broadcaster.”

Media InformationABOUT PLAYBOX TECHNOLOGY EUROPE LTDPlayBox Technology Europe is an international communications and information-technology company serving the broadcast, corporate and digital signage markets in more than 100 countries. It is dedicated to the research, design, development and provision of the best products, systems, solutions and services. With over 15,000 TV and branding channels powered by PlayBox Technology Europe, the chances are you will have experienced their broadcast solutions for yourself. Users cover a wide range of today’s broadcast activities and include start-up TV channels, webcasters, DVB (IP/ASI) TV channels, interactive TV and music channels, film channels, remote TV channels and disaster recovery channels as well as satellite, local, regional, national and international broadcasters.
Visit them at www.playbox.tv
Contact: Ivaylo Krastev, Marketing & PR Department, E: marketing@playbox.tv


ABOUT SGO
Beautifully Creative TechnologySGO is an international organisation expanding rapidly with offices and reseller partners around the world. With successful operations in China, North America, Europe, the UK and all across the globe, SGO is widely recognised as a well-established developer of innovative, award-winning and extremely powerful Mistika post production systems and workflow solutions, including the Mamba FX compositing software for the film and broadcast industries.
Visit SGO at www.sgo.es, Follow SGO on Twitter @SGOMistika

MARKETING CONTACTSofia Pensado, Marketing Strategies Manager, E: spensado@sgo.es, SGO HQ

PRESS RELEASE CONTACT ON BEHALF OF SGOCarole Cox, T: carole@radiancepr.com, RadiancePR – Forward Thinking Media Ltd

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